The shops focus on various franchises, including Ultraman, Studio Ghibli, Sanrio, Dragon Ball, Gundam and more, including shops for nearly every major TV production company. They are all part of Tokyo Ichibangai, the underground shopping arcade whose location allows the shops to boast a "0-minute" walk from Tokyo Station.

The full list of shops is:

• NHK Character Shop
• NTV-ya
• TBS Store
• Fuji TV Shop
• Asahi TV Shop
• TV Tokyo Main Shop
• Ultraman World M78
• Ct Little Shop May
• JUMP SHOP
• Snoopy Town Mini
• Tomica Shop
• Dongri Garden
• RASCAL SHOP
• Lego Click Brick
• Tame Cafe

[Source: Anime! Anime!]