The new chime will be unveiled Sunday in honor of Sunrise, the production company behind Gundam, which is located in Kami-Igusa, as a result of cooperation between Sunrise, the ward and Seibu Rail. Shops in the nearby arcade already sell Gundam merchandise and raise Gundam flags.

This is part of a larger anime cross-promotion program by Seibu. Starting March 15 and for the duration of spring vacation, Seibu is running trains on the Shinjuku Line that bear a special Gundam headmark. These programs, Anime! Anime! reports, come from the location of the new Seibu lines in Suginami and Nerima wards, where many anime studios are concentrated.